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Revamping the packaging

March 17, 2011
As we shared with you a few weeks ago, members of the Pontifical Council for Social Communications gathered in Rome for their Plenary Assembly at the end of February.
While there, Salt + Light CEO Father Thomas Rosica, CSB, spoke to Vatican Radio about new media, technology, the digital culture, and communicating the Gospel today.
See the story below:
Revamping the packaging
Vatican Radio
How should we use the new media's language and communication methods for evangelising in today’s fast-paced digital society? This was the challenge being discussed at the Plenary Assembly of the Pontifical Council for Social Communications held earlier this month. Among the participants at the meeting in the Vatican was Father Thomas Rosica, head of the Salt and Light Catholic Media Foundation and Television network. He told Susy Hodges that whilst the gospel message is eternal its packaging needs to be constantly revamped.
“I don’t think it’s the message that has to be changed … it’s the packaging that has to be redone or rethought … and that’s the constant challenge for us, especially for those who work with young people.”
Continue reading and listen to the Vatican Radio interview
CNS Photo/Paul Haring
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