S+L logo

We Are Catholic

April 15, 2009
Archbishop Thomas CollinsSome of you may be familiar with the Catholics Come Home ads that we've been running on our network – they are a part of a series of campaigns to invite lapsed Catholics back into the fold. The newest of these campaigns is We Are Catholic, launched by the Archdiocese of Toronto to reach out to Catholics who have been away from the church and affirm those who actively practice their faith.
The campaign includes a radio spot and a dedicated minisite with an online video message from Toronto's Archbishop Thomas Collins. The initiative highlights the rich diversity of the Toronto Archdiocese and provides information and resources to reconnect Catholics with their faith community.
“We know there are many Catholics who wish to return to the Church but don’t know where exactly to start," said Neil MacCarthy, communications director for the archdiocese. "Most importantly, we want these people to know they’re welcome now and always. [...] These resources give visitors a chance to dip their foot in the water before they consider diving back into full, active participation in the Church.”
MacCarthy also highlighted an additional goal of the initiative: “The campaign also provides an opportunity for all local residents, regardless of religion, to gain a better appreciation of the extensive work the Catholic Church undertakes to strengthen our entire community. During this most holy time of year, let’s celebrate the contribution of those inspired by their faith across the GTA.”
The radio spots began running on Toronto local news station 680 News on Monday of Holy Week and will continue to run through Easter Sunday. The video can be seen at www.wearecatholic.ca.
The website includes information about Catholicism, references to local Catholic organizations and a searchable directory of 225 local Catholic churches. The site also links to sections of the official website of the Toronto Catholic Church, which has welcomed more than 750,000 visitors since 2008.
The Catholic Church of Toronto welcomed 1000 adults in parishes throughout the GTA on Saturday evening during the Easter Vigil. They joined the 1.9 million Catholics in the Archdiocese – the largest diocese of the country.
Related posts
Father’s Day makes us think of the top quality in a Dad. What is it? This week author Greg Popcak (of the Pastoral Solutions Institute) tells us how the Beatitudes are the place to start. Gillia ...read more
Deacon-structing WYD: How We Prepare
Preparing World Youth Day requires more than just spiritual and pastoral work. There's also practical preparation that needs to be done. ...read more
Encore SLHour Windows to the Soul Special!
This week on a special edition of the SLHour, we focus on movies. Our film expert, Sr. Marie Paul Curley, has been producing Windows to the Soul segments for years now and it’s time to share some of ...read more
Welcome to S+L’s Weekly News Round-Up. As part of my job, I come across many interesting Catholic news stories on a daily basis. Some of them I’ll cover on Perspectives Daily and the others I ...read more
Catholic hospitals in Ireland will now be forced to provide abortions on request with new pregnancy termination laws looming. But there's a catch. ...read more