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MEDIA ADVISORY

Salt + Light launches Cantonese version of popular Perspectives program
Catholic update program likely to travel the globe, satisfying growing appetite
for Catholic information among Chinese diaspora

TORONTO, January 20, 2012 – Salt and Light Catholic Media Foundation, a multi-lingual and multimedia Canadian-based registered charity, launched today its first edition of Perspectives in a Chinese language. Initially broadcast in Cantonese, the five minute program will be filmed in Toronto by a mixture of staff and volunteers closely associated with the foundation’s Chinese ministry. Like its English and French counterparts, the Chinese program will provide Cantonese-speaking audiences with information on the universal Church as well as insights into accomplishments and developments from local Churches – predominantly at first from among the Canadian population.

Perspectives, Chinese Edition is available at saltandlighttv.org/chinese

Salt + Light intends to produce two programs per week with episodes airing immediately prior to Chinese programming. Updated schedules are available at www.saltandlighttv.org/schedule. Archives of the programs will be available on demand on the Salt + Light website.

Perspectives has been airing daily in English and French since 2010 both online and on the television network in Canada.

“Our objective is to share the message of the Gospel and teachings of the Church in new ways, especially through the most popular channels,” said Father Thomas Rosica, CSB, CEO of Salt and Light. “This new edition of Perspectives comes at a pivotal moment for us and for the Chinese Catholic community. There is a great need to establish new ways of communication and information sharing among Chinese Catholics and the rest of the Catholic world.”

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About Salt + Light
Salt + Light Television is an award-winning digital network that offers a variety of programs, event coverage, documentaries and other hope-filled content. Salt + Light is produced and operated by Salt and Light Catholic Media Foundation, a charitable and leading organization in Canada, devoted to spreading the light of Christ to the world through television, documentaries, radio, Internet and other forms of social communication. Information visit saltandlighttv.org

Media contact:
Daniel Torchia, 416-275-2151, dtorchia@saltandlighttv.org
Christopher Ketelaars, 416-892-1729, cketelaars@saltandlighttv.org



 
Salt and Light Catholic Media Foundation 114 Richmond Street East, Toronto ON M5C 1P1 Canada