{"id":6204,"date":"2017-01-16T15:00:42","date_gmt":"2017-01-16T20:00:42","guid":{"rendered":"http:\/\/saltandlighttv.org\/radio\/?p=6204"},"modified":"2017-01-16T15:01:02","modified_gmt":"2017-01-16T20:01:02","slug":"church-pr-marketing-101-back-to-basics","status":"publish","type":"post","link":"https:\/\/saltandlighttv.org\/radio\/media-ministry-minutes\/church-pr-marketing-101-back-to-basics","title":{"rendered":"Church PR: Marketing 101 \u2013 Back to basics"},"content":{"rendered":"

\"\"
\nBy Daniel Torchia<\/a>
\n@dantorchia<\/a>
\nListen to this whole Media Ministry Minutes segment on this week\u2019s SLHour<\/a>.
\n<\/em><\/p>\n

When you hear or read the word Marketing, what does that conjure up in your mind? If you\u2019re like most people, you\u2019re likely thinking about advertising, branding, websites, email blasts, special promotions etc. All too often, we equate Marketing to these tactical \u2013 though very important – activities. We tend to forget or do not realize that it\u2019s much larger than this.<\/p>\n

Many Marketing introductory classes will start with the four or five Ps: Product or Service, Place of Distribution, Price or Cost, Promotions, Publics.<\/p>\n

The American Marketing Association offers this definition:<\/p>\n

\u201cMarketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.\u201d<\/em><\/p><\/blockquote>\n

When we, the Church, re-focus to these broader and more accurate definitions of Marketing, we realize that it hits closer to the core of our \u201coffering\u201d or value to society. Most of us will agree it\u2019s advisable to reconsider the use of the 5 Ps in today\u2019s Church \u2013 to the degree possible outside of the sacraments and other core elements of the Mass. Just consider these questions: What activities, services or \u201chospitality experience\u201d are we offering immediately before or after Mass? Are we offering opportunities for engagement (feedback\/personal expression)? Are we making it easy for people to start or reset their faith journey with us in a gradual way? What is our parish or Church group doing to connect with members of our broader community \u2013 including those who live largely on the Digital Continent?<\/p>\n

An extended reflection on these questions \u2013 each of which touches on at least one of the 5 Ps \u2013 will surely lead to continuous innovation.<\/p>\n

The \u201cNeed in the Marketplace\u201d \u2013 The source of my optimism
\nBack in the late 90s, a professor explained how the beauty of marketing is how it helps meet unmet needs in the marketplace. I found his assertion simple and powerful. The foundations of Marketing start with solutions to unmet needs. And in this area, there is great reason to be optimistic for our faith. Across the globe and generations, people are desperate for love, purpose and fulfillment. A walk with Jesus offers us all that \u2013 and more!<\/p>\n

As we consider how to use our time, talents and treasures in the New Year and throughout the year, let\u2019s redouble our efforts to understand and embrace this broader definition of Marketing. With the Holy Spirit as our fuel and guide, there\u2019s no limit to where we can go.<\/p>\n

*****<\/p>\n

And what about Public Relations and Publicity?<\/strong>
\nElements of Public Relations (e.g.: publicity or media relations) have a permanent home in Marketing and Promotions. That said, Public Relations should be considered a stand-alone managerial function within an organization or institution – outside of Marketing. To help crystalize this, it\u2019s best to go back once more to the definition of Public Relations according to the Public Relations Society of America or the Canadian Public Relations Society:<\/p>\n

\u201cPublic Relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.\u201d \u2013 PRSA<\/em><\/p>\n

\u201cPublic Relations is the strategic management of relationships between an organization and its diverse publics, through the use of communication, to achieve mutual understanding, realize organizational goals, and serve the public interest.\u201d – CPRS<\/p>\n

 <\/p><\/blockquote>\n

If you’re intersted in learning more about this specific topic, read, How can I build a strong PR department?<\/a>, or listen to the Media Ministry Minutes<\/a> segment from that SLHour episode. <\/p>\n

–
\nDaniel Torchia is founder of Dialogue and Grace, a team of professionals devoted to helping the Catholic Church and its members improve their programs, campaigns and competencies in the areas of Public Relations and Organizational Communications. Read more from Daniel at Dialogue and Grace<\/a>.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

By Daniel Torchia @dantorchia Listen to this whole Media Ministry Minutes segment on this week\u2019s SLHour. When you hear or read the word Marketing, what does that conjure up in your mind? If you\u2019re like most people, you\u2019re likely thinking about advertising, branding, websites, email blasts, special promotions etc. All too often, we equate Marketing […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0},"categories":[539,664],"tags":[],"_links":{"self":[{"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/posts\/6204"}],"collection":[{"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/comments?post=6204"}],"version-history":[{"count":3,"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/posts\/6204\/revisions"}],"predecessor-version":[{"id":6207,"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/posts\/6204\/revisions\/6207"}],"wp:attachment":[{"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/media?parent=6204"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/categories?post=6204"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/saltandlighttv.org\/radio\/wp-json\/wp\/v2\/tags?post=6204"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}