Advertising with Salt + Light

Television / Commercial Airtime Rates

Salt + Light is a digital television channel that is available in close to 2 million homes across Canada (through cable or satellite) and worldwide via the internet. The network enjoys an extremely loyal following comprised of diverse segments: senior citizens, baby boomers and families of all ages and income levels. The network is also an extremely popular choice for the religious community (priests, deacons, members of religious orders etc.) as well as in education and niche business circles (bookstores, retirement homes etc.). Thanks to its French content, the channel is increasingly popular in Quebec.

Airtime	Corporate Rate
Daytime 6:00 am - 5:59 pm ET	$50 per 30 sec
Primetime 6:00 pm - 11:59 pm ET	$75 per 30 sec
Overnight 12:00 am - 5:59 am ET	$35 per 30 sec

*all times Eastern (therefore you can hit the Pacific ‘primetime’ with ‘night-time’ spots)
Note: Airtime purchased will be run between programming slots at either the end of the half-hour or hour.

Package Deals
Package 1	10 daytime, 10 primetime, and 40 night time over a period of 2 weeks for $2,050 ($600 savings)
Package 2	20 daytime, 20 primetime, and 20 night time over a period of 2 weeks for $2,750 ($1,200 savings)
Package 3	40 daytime, 40 primetime, and 40 night time over a period of a month for $4,750 ($1,650 savings)
Package 4	100 daytime, 100 primetime, and 100 night-time over a period of 2 months for $12,500 ($3,500 savings) - This will go for 3 cycles of 2 weeks on, 1 week off (6 weeks of airtime)

Magazine Advertisement Rates

Salt + Light is the official magazine for friends of Salt + Light. Produced semi-annually and distributed year-round, the magazine discusses all things Salt + Light and faith-related, giving supporters a broad view of our activities and topics of interest to Catholics and the community at large. The upcoming Fall/Winter print run is established at 25,000 copies (17,000 in English and 8,000 in French), which is distributed to a wide base of Canadians: donors, parishes, events, schools and partners. Salt + Light is also available online providing added value to advertisers. Online editions include hyperlinked ads and content, linking digital readers to the page of your choice.

Estimated Breakdown		Features
Total Reach: 75,000 English: 47,500 French: 27,500		• Highly anticipated periodical • Quality, full colour publication; insightful articles • Sought-after S+L TV programming schedule • Long shelf life and pass along rate NOTE: Salt + Light can design your print ad for a marginal surcharge - please inquire.

NOTE: Salt + Light can design your print ad for a marginal surcharge - please inquire.

One-Time Rates	Both Languages	English Only	French Only
Full page (Inside Front Cover)	$3,500	$2,600	$1,750
Full page (Inside Back Cover)	$3,500	$2,600	$1,750
Full page (4 available)	$2,800	$2,100	$1,400
1/2 page (8 available)	$1,750	$1,250	$800
1/3 of a page ad (3 available)	$1,000	$750	$500
1/4 of a page ad (4 available)	$850	$600	$450
1/8 page ad (4 available)	$700	$500	$400

Print Advertisement Specification: All artwork should use CMYK, 300 dpi resolution at 100% actual size and delivered in EPS or TIFF format.



   

Online Advertising Rate

The Salt + Light website (saltandlighttv.org) attracts a large number of recurring visitors per month, especially due to our streaming page, blog and video options.

The English website receives an average of approximately 95,000 visits per month, while the French website receives an average of approximately 40,000 visits per month.

Based on our past performance (growth of 69% in 2009 and 53% in 2010), as well as our rate of innovation, we expect an ever increasing number of visitors in 2011.

A large number of visitors to our website come from our social media platforms (Twitter, Facebook and YouTube), whose demographics include an even split between women and men (50% and 46% respectively) and solid representation of persons between the ages of 25-44.





Features
• Constantly updated content
• Quality array of short videos
• Strong growth rate
• Large social media network

NOTE: Salt + Light can design your (static) web ad for a marginal surcharge of $400.


Statistics – Average from January 2011 to end of July 2011

saltandlighttv.org (English)	seletlumieretv.org (French)
Hits per day: 300,000	Hits per day: 18,500
Visits per month: 118,200	Visits: 34,900
Hits per month: 9,085,400	Hits: 562,300
Blog index: 154,000 hits per day (Nov 2010)	Blog index: 84,000 hits per day (Oct 2010)

3 Months Package (EN & FR)	English Only	French Only
Primary Ad: $3,000 per 3 months	$2,100	$1,000
Secondary Ad: secondary pages and stream frame: $1,000 per 3 months	$700	$400

Weekly Update E-mail Advertising

Our subscribers, donors, volunteers and supporters receive a weekly email with programming updates and news on Salt + Light. These emails reach over 7,765 people every week and the list continues to grow.

Over a twelve-month period, from January 1 to December 31, our English e-mail list has grown by 41%, from 2,718 to 4,592. The French e-mail list has grown by 29%, from 860, to 1,202, for the same period.

Options	Package deals (EN & FR)	English Only	French Only
Option 1	3 e-mail blasts	$450	$175
Option 2	1 e-mail blast	$200	$75

Available locations include: Headline banner or Sidebar Skyscraper.

Features
• Prime realestate
• Uncluttered advertising landscape
• Target Audience

NOTE: Salt + Light can design your web ad for a marginal surcharge - please inquire.

Advertising through Radio Show

S+L RADIO Salt + Light has been spreading its message of hope to listeners of XM and Sirius Satellite Radio thanks to a partnership with the Catholic Channel. Hosted by Pedro Guevara Mann, the one-hour show features inspiring messages, interviews, commentary and music. Every program has a featured artist, which includes an interview and their music.

Salt + Light Radio airs Saturdays at 10pm ET, 7pm PT on the Catholic Channel through Sirius or XM Satellite Radio.

There are three methods to listening to the program:
1. On satellite radio (reach/audience figures not available)
2. Through a website player (estimate of 2,000)
3. Through podcast download (approx. 500 per month)

For more information about all that we offer at Salt and Light please contact:

Daniel Torchia, APR
Director, Communications & Development
Salt and Light Catholic Media Foundation
Registration No. #88523 6000 RR0001

114 Richmond Street East
Toronto ON M5C 1P1
tel: 1.888.302.7181
tel: 416.971.5353 ext. 258
fax: 416.971.6733
dtorchia@saltandlighttv.org



Salt and Light Catholic Media Foundation is a registered charity devoted to spreading a message of hope to the world through media. To support our programs and initiatives, please visit saltandlighttv.org/donate