S+L logo

Why Salt + Light HD is important

June 1, 2017
Salt + Light HD
“Much that men and women know and think about life is conditioned by the media; to a considerable extent, human experience itself is an experience of media…as the church takes a positive, sympathetic approach to media, seeking to enter into the culture created by modern communications in order to evangelize effectively, it is necessary at the very same time that the church offer a critical evaluation of mass media and their impact upon culture.” Aetatis Novae a Pastoral Instruction on Social Communication" St. John Paul II
In June 2016, I joined Salt and Light TV and my first major assignment was to oversee the renovation, construction and eventual move of our operations to a new location, which would feature a brand-new state of the art broadcast studio and master control room. From our launch in 2003, Salt and Light TV has been available across Canada on cable and satellite television networks in standard definition format only. Even though we originally recorded many of our programs and documentaries in high definition, our television network was only offered in standard definition, primarily due to the high cost of high definition production and master control equipment and transmission services.
Alex Du Alex Du, COO
Fast forward to 2017. High definition equipment is now more affordable and with the new IPTV cable television services from telephone companies, as well as improved compression technologies, it is now, more than ever, possible for us to provide our Canadian television viewers with a high definition television experience. So, with the office move, we saw an opportunity to upgrade our master control equipment to support high definition. Of course, to do so would still involve a great deal of logistics and money. When moving a television station to a new location, you have to ensure there is no disruption in service when you turn off the old location and start broadcasting from the new. This means you need to ensure that the cable and satellite companies who carry your television network can continue to receive your service uninterrupted even though the source of our service is changing location. Supporting high definition was adding an additional layer of complexity because not all cable and satellite television companies will initially distribute Salt and Light TV in high definition and would prefer to continue offering it in standard definition so we had to ensure that both formats could be available. Finally, not all of our existing content was available in high definition format so we needed to review our programming lineup and get all of this ready for Pentecost Sunday, our high definition launch date. Well, after many months of preparation, we are technically now ready to launch our high definition service and thanks to many generous donors, benefactors and the work of our good employees, we are now pleased to offer Salt and Light TV to our Canadian viewers in high definition.
Why is this significant? People may say that Salt and Light TV has broadcasted and fulfilled its mission for the past 14 years in standard definition. Why change now? Isn’t what you communicate more important than how you communicate it? There is no doubt that the meaning and spirit of the content we communicate is more important than whether it looks or sounds better, but television is an audio-visual medium and often the quality of the medium can enhance the impact of what is being communicated. High definition television gives you a wider screen, a clearer picture and better sound. These things help us communicate a more comprehensive and enhanced message. Watching live events on television in high definition such as Pope Francis interacting with Syrian refugees, the canonization of Mother Teresa, the 100th anniversary of Fatima and, of course, daily mass, can only increase the effectiveness of our efforts to evangelize and make these moments much more moving and impactful. Our partners, KTO in France, Catholic TV in Boston and Vatican TV all offer programming to us in high definition. Now we can pass these programs on to you in high definition as they were originally recorded. We must use all the tools available to us to spread the Gospel of Jesus Christ in the most effective and responsible manner, whether it be online streaming, social media platforms, video-on-demand services or television.
The move to our new location was a blessing and it also afforded us an opportunity to improve the technical quality of our television network and enhance and add to the many ways we proclaim Jesus Christ and the joy of the Gospel to the world.
Please check whether Salt and Light TV is available in high definition with your local cable or satellite television provider. If it is not available, please write or ask them when it will be available.
For more information, please visit http://saltandlighttv.org/hd

Related posts

Deacon-structing the Mass | Part 2: The Entrance
FacebookTwitter
Last week we learned that it is our right to fully, actively, and consciously participate in the Mass. How can we do that if we don’t know what everything means? Over the next couple of weeks I hope ...read more
Encore SLHour: Perfectly Human and other great conversations
FacebookTwitter
This week, on a special edition of the SLHour, Dr. Joseph Dutkowsky tells us about working with persons with disabilities, and we learn all about the new Family Theater Productions series Catholic Cen ...read more
Why does a Toronto church have a heart in its wall? Read about this and other great stories from this week's news on Noel Ocol's Weekly News Round-Up. ...read more
"We all are in this boat together" : A Reflection on the Current Crisis in the Church
FacebookTwitter
Fr. Thomas Rosica, C.S.B., reflects on the current crisis in the Church, the Vatican's response, and how we can learn from this in the future. ...read more
Read all about the famous shrine at Knock, Ireland, which Pope Francis will visit on Sunday, August 26th, during his trip to the World Meeting of Families. ...read more
For Cindy Wooden, a distinguished Vatican journalist, Pope Francis is a dream and a nightmare. Watch this #TFImoment to find out why! ...read more
Health Food for the Soul
FacebookTwitter
"You are what you eat." Father Thomas Rosica, CSB, reflects on the meaning of Jesus' command to eat his flesh and drink his blood. ...read more
President of U.S. Bishops’ Conference Announces Effort That Will Involve Laity, Experts, and the Vatican as U.S. Bishops Resolve to Address “Moral Catastrophe”
FacebookTwitter
Read the full text of a statement from the president of the USCCB regarding the current "moral catastrophe" in the Catholic Church. ...read more
Vatican responds to Pennsylvania Grand Jury abuse report
FacebookTwitter
On Thursday evening, the Director of the Holy See Press Office issued the following statement regarding the report of the Pennsylvania Grand Jury. ...read more